Conduent Survey Finds Even Digital Channels Need a Human Touch

October 5, 2022 at 8:45 AM EDT
Brands can improve consumer experience by leveraging personalization and empathy from agents in digital interactions

FLORHAM PARK, N.J., Oct. 05, 2022 (GLOBE NEWSWIRE) -- In recognition of this year’s Customer Service Week, Conduent Incorporated (Nasdaq: CNDT), a global technology-led business process solutions company, released its 2022 State of Consumer Experience Report. According to the report, 24% of consumers are willing to end association with a brand after just one bad experience. The positive impact of customer service is also real with 22% of consumers willing to spend more because of a good experience.

“Outstanding customer service is critical to the overall consumer experience and a key factor in building consumer relationships, growing revenue and differentiating brands from their competitors,” said Jeff Weiner, Vice President, General Manager for Customer Experience Management at Conduent. “Human touch is important and can be a differentiator for consumers in customer experience digital channels. Companies win when they strategically leverage data about the end-to-end customer experience to understand the consumer, are knowledgeable and demonstrate empathy – all at the same time.”

Key findings from the Conduent report:

Consumers want conversational customer experiences with 65% of consumers wanting an agent responding in digital channels like chat.

  • 70% of consumers describe customer experience as excellent if they have either a strong relationship with the brand or an interaction that evokes a feeling of "happiness."
  • 74% of consumers said brand interactions were successful because the agent was helpful, which was more important to them than efficiency (53%).

What describes customer experience excellence

Consumer trust of customer service channels grew

  • Trust in digital interactions grew from 47% pre-pandemic to 76% post-pandemic.
  • Trust in both AI and agent chats grew from 39% pre-pandemic to 65% post-pandemic.
  • Trust in self-serve options grew from 39% pre-pandemic to 73% post-pandemic.

Brands can drive loyalty by understanding customers

The survey suggests there are two ways to win a consumer’s loyalty – being very helpful (49%) and having all the consumer’s information available (34%). In the past 18 months, brands report they are focused on customer service initiatives to increase customer loyalty and attract new customers including:

  • training and enhanced processes to handle more complexity, offer more empathy and better personalize interactions (50%).
  • greater emphasis on customer feedback and identifying customer experience gaps (55%).

“To deliver excellent consumer experiences, brands must create a personalized experience while empowering agents to be empathetic and problem-solvers,” said Weiner. “To truly resonate with consumers, customer experience needs to maintain ‘the human element’ and demonstrate expertise. That’s why every year we celebrate Customer Service Week. We celebrate our 27,000 customer service agents who deliver great experiences in every interaction.”

Read Conduent’s full “2022 State of Customer Experience Report” at https://insights.conduent.com/cx-report/conduent-2022-state-of-consumer-experience-report.

For more information on Conduent Customer Experience Management solutions, visit www.conduent.com/customer-experience-management.

who participated in our research

Survey methodology: Consumer research included 7,500 online consumer surveys administered by Mobilesquared, a provider of independent mobile market intelligence. Brand research included 120 online surveys plus qualitative interviews with brand leaders administered by Executives in the Know, a global community of CX executives. Both surveys were conducted on behalf of Conduent.

About Conduent
Conduent delivers mission-critical services and solutions on behalf of businesses and governments – creating exceptional outcomes for its clients and the millions of people who count on them. Through our dedicated people, processes, and technologies, Conduent solutions and services enhance customer experience, increase efficiencies, reduce costs, and improve performance for most Fortune 100 companies and more than 500 government entities. Whether it’s touching three out of every four health insured lives and delivering 45% of SNAP payments in the U.S., or enabling 1.3 billion customer service interactions and empowering 10 million employees through HR services worldwide, Conduent services and solutions interact with millions of people every day and move our clients’ operations forward. Learn more at https://www.conduent.com.

Media Contact:
Lisa Patterson, Conduent, +1-816-305-4421, lisa.patterson@conduent.com

Investor Relations Contacts:
Giles Goodburn, Conduent, +1-203-216-3546, ir@conduent.com

Note: To receive RSS news feeds, visit www.news.conduent.com. For open commentary, industry perspectives and views, visit http://twitter.com/Conduent, http://www.linkedin.com/company/conduent or http://www.facebook.com/Conduent.

Trademarks
Conduent is a trademark of Conduent Incorporated in the United States and/or other countries. Other names may be trademarks of their respective owners.

Images accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/191bc225-c8ef-4cc4-96ae-b68ae416235d

https://www.globenewswire.com/NewsRoom/AttachmentNg/8a0fed11-e563-4da0-b83f-18ca3eb779dd


Primary Logo

Conduent’s “2022 State of Customer Experience Report"

70% of consumers describe customer experience as excellent if they have either a strong relationship with the brand or an interaction that evokes a feeling of "happiness."
Who participated in our research?

Survey methodology: Consumer research included 7,500 online consumer surveys administered by Mobilesquared, a provider of independent mobile market intelligence. Brand research included 120 online surveys plus qualitative interviews with brand leaders administered by Executives in the Know, a global community of CX executives. Both surveys were conducted on behalf of Conduent.

Source: Conduent Business Services, LLC